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About the Book:

Devin was thrown out of a beauty supply store by a golf club yielding Asian owner! He decided to open his own store and this led to the opening of two more additional stores within 18 months. He now travels the country teaching other blacks how to get into the industry and be successful at it.

This book is very detailed in how to establish your very own beauty supply store. In covers a wide range of information that totally empowers the reader and futre entrepreneur. Here is the layout of the book:

History - A Culture Redefined
Chapter One - Planning
Chapter Two - Determining Your Market Selection
Chapter Three - Establishing Your Niche
Chapter Four - Becoming a Legal Entity
Chapter Five - Budgeting
Chapter Six - Selecting a Location
Chapter Seven - Setting Up Your Store
Chapter Eight - Laying the Foundation for Operations
Chapter Nine - Pricing to Sell, Selling to Price
Chapter Ten - Getting Your Staff
Chapter Eleven - We are Here to Serve
Chapter Twelve - Putting Your Team in Place
Chapter Thirteen - The Inventory
Chapter Fourteen - Finance Management
Chapter Fifteen - Final Words
Appendix - Top 15 Reasons to Support a Black Business in Your Community

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