Overview:

Imagine yourself, a black customer, going into a business only to receive substandard customer service.

Imagine the owner(s) of the business blatantly disrespecting you, other blacks and even ridiculing you.

Now, imagine the items being sold are highly consumed by the blacks and they make-up 99% of the business' sales.

Then, imagine that the majority of the black consumers are also being treated this way for no apparent reason.

Also, imagine that no matter which of the business' competitors you decide to patronize, you get the same treatment.

Finally, imagine the owners of all these businesses are non-black. How do you feel? Powerless? Feel like you are on the plantation and have no choice but to spend your money there anyway?

This happened to Devin, but he decided to put his resources to work. He was thrown out of a beauty supply store that was not black-owned and one time is all it took for him to decide to “take it back”.

The black community faces this everyday; our community struggles with financial empowerment, unity and business ownership.

These perils often have us leaving opportunities open to other races to exploit our communities. This book adds to the solution to what we face in the beauty & hair industry. We now have options!

There are not enough black-owned stores around the nation. This book gives clear, easy to follow directions for taking back an industry we once controlled!